Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience and her expertise is in strategic planning, brand management, product launches, social/digital strategy, and media management for local, regional, national, and international clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California, working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller, developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette, Louisiana, where she formed her own branding agency in 2001. She is a 2020 graduate of the Goldman Sachs 10,000 Small Business Program and is also recognized as a Professional Certified Marketer by the American Marketing Association. Jaci has served on countless nonprofit boards and civic organizations. She attended the University of Louisiana, and she’s an avid Ragin’ Cajuns fan. You can catch her in her Cayenne the Pepper suit or around town with her husband and four children.